Pay Per Click Advertising (PPC)
Benefits of Pay Per Click Advertising
- Those who make use of pay per click advertising get almost instantaneous results.
- This method of online advertising allows users and account holders to be in control of their budget.
- Budget allocations can be set up on a monthly or even on a daily basis.
- Account holders rarely spend more than they have intended in the first place.
- Users have the ability to set a payment limit for every keyword.
However, it is best to be upfront about pay per click advertising as well.
Do take note that there are disadvantages to PPC. The biggest drawback to this form of online advertising is the cost. The more competitive a key
word is the higher it costs. It should also be further noted that the higher costing keywords bring in the best results.
The costing can be so steep that customers get to pay as much as $10 for every click, which adds up rather quickly since these high cost keywords are very popular indeed. The other disadvantage of pay per click advertising is that clients will only get traffic to their website as long as their budget still lasts. This means that once the allocated budget has been met for a month, if one opts for a monthly budget allocation, then the website doesn’t get the same benefits until the next cycle starts. This simply means that clients get traffic to their sites as long as ads are paid.
Does PPC Advertising Make Sense?
Don’t be surprised to learn that the answer to this question is absolutely positive! Yes, it does make sense to use PPC in spite of its costly drawbacks. Considering the direct benefits that one’s website can get, there are times when PPC will be the best option or at times the only option in order to boost a site’s current ranking.
When to Take Advantage of PPC Advertising
One of the best times to take advantage of the benefits of PPC services is when individuals or businesses have just launched their new website. Website owners typically don’t want to wait for their website to crawl out of anonymity on their own. That might take ages depending on the circumstances. Some who have dared to do without PPC waited for several years until their website hit 1,000 page visits.
Another good time to make good use of pay per click advertising is when there is a need to drive even more traffic to one’s website. Of course, everyone needs to drive traffic into their websites or else everyone will be out of business. However, there are times when websites need additional traffic.
Such times include new product launches, special announcements, upcoming events, and upcoming offers that customers might want to know about among many others. During such occasions, website owners need to reach out to more people and bring in new customers eventually. Bottom line, take advantage of PPC advertising when you can or if it is terribly needed.
Feel free to contact one of our XO Social Media representatives for inquiries regarding pay per click advertising.
